Notes On Search

A personal notebook

“Notes on Search” is my personal notebook on search – thoughts, observations, and analyses.

My path into SEO might look unusual at first: I studied sociology – often jokingly referred to as the “classic” SEO training. Today, I see it as a strength. Anyone who can analyze social processes can also understand search behavior as a social phenomenon – and make better sense of diffuse concepts such as “brand.”

Search is more than technology

This broadens the perspective on search. It’s not just about meeting rigid technical requirements anymore, but about understanding intentions and expectations – and strategically anticipating how search engines and people react to content. Between technical optimization and social dynamics lies the real space where organic growth emerges.

What this is about

In this blog, I am less interested in how to win rankings quickly, but more in what lies behind search and the concepts in the industry:

• How people search, find, and respond.
• How technical signals and social practice interact.
• How classic SEO approaches are changing through AI Search.

My posts appear irregularly and often spontaneously. They move between organic search/SEO practice, sociology, and communication.

Latest posts

• AI Visibility is like cutting an onion.
  Done wrong, it makes you cry. AI Visibility is one of those topics that feels familiar at first glance… AI Visibility is like cutting an onion.
• Reverse (Over-) Engineering Is a Hamster Wheel in Reverse
  Inversion of Control At Search Central LIVE in Zurich, Nikola Todorovic brought us back to three simple but uncomfortable… Reverse (Over-) Engineering Is a Hamster Wheel in Reverse
• Cognitive Offloading: The New AI Search Economy
  Why we need to stop measuring movement. For twenty years we’ve been optimizing for clicks. We know the game:… Cognitive Offloading: The New AI Search Economy
• We Need to Become a Brand!
  And Now What?! “We need to become a brand.” – The cliché that passes as the solution for Organic… We Need to Become a Brand!
• Be the Architect, Not the Plumber: Building Brands with Organic Search Strategy
  Branding, Sans the Pitfall. Would you invest your brand budget in a name without checking whether it can even… Be the Architect, Not the Plumber: Building Brands with Organic Search Strategy
• AI Is the Key to Smarter Input – Not Just Faster Output
  With no Content Flood. Right now, everyone’s talking about AI and content scaling — as if that’s the cure… AI Is the Key to Smarter Input – Not Just Faster Output

Archive

• Notes On Search