Notes On Search
A personal notebook
“Notes on Search” is my personal notebook on search – thoughts, observations, and analyses.
My path into SEO might look unusual at first: I studied sociology – often jokingly referred to as the “classic” SEO training. Today, I see it as a strength. Anyone who can analyze social processes can also understand search behavior as a social phenomenon – and make better sense of diffuse concepts such as “brand.”
Search is more than technology
This broadens the perspective on search. It’s not just about meeting rigid technical requirements anymore, but about understanding intentions and expectations – and strategically anticipating how search engines and people react to content. Between technical optimization and social dynamics lies the real space where organic growth emerges.
What this is about
In this blog, I am less interested in how to win rankings quickly, but more in what lies behind search and the concepts in the industry:
- How people search, find, and respond.
- How technical signals and social practice interact.
- How classic SEO approaches are changing through AI Search.
My posts appear irregularly and often spontaneously. They move between organic search/SEO practice, sociology, and communication.
Latest posts
- Be the Architect, Not the Plumber: Building Brands with Organic Search StrategyBranding, Sans the Pitfall. Would you invest your brand budget in a name without checking whether it can even survive in organic search? Sounds absurd – but it happens all the time. The biggest branding mistake: treating organic search as an afterthought. Yet the biggest potential lies right there – at the beginning. A strategic… Be the Architect, Not the Plumber: Building Brands with Organic Search Strategy
- AI Is the Key to Smarter Input – Not Just Faster OutputWith no Content Flood. Right now, everyone’s talking about AI and content scaling — as if that’s the cure for broken performance promises. More of the same, just faster and cheaper. It sounds like progress, but it’s really old thinking in a new interface. When everyone can do the same thing, the outcome loses its… AI Is the Key to Smarter Input – Not Just Faster Output