AI Visibility is like cutting an onion.
Done wrong, it makes you cry. AI Visibility is one of those topics that feels familiar at first glance – and completely slips away on closer inspection. Anyone who tries to approach it with a…
Notes On Search
Reverse (Over-) Engineering Is a Hamster Wheel in Reverse
Inversion of Control At Search Central LIVE in Zurich, Nikola Todorovic brought us back to three simple but uncomfortable questions:“Is it good for users?”“What does good mean?”“How do you measure what’s good?” Basic questions. Frequently…
Cognitive Offloading: The New AI Search Economy
Why we need to stop measuring movement. For twenty years we’ve been optimizing for clicks. We know the game: attract users, build funnels, fill pages, hold attention. Clicks were a proxy – a signal of…
We Need to Become a Brand!
And Now What?! “We need to become a brand.” – The cliché that passes as the solution for Organic and AI Search.The sentence sounds like strategic insight, but in most cases it’s just a placeholder.…
Be the Architect, Not the Plumber: Building Brands with Organic Search Strategy
Branding, Sans the Pitfall. Would you invest your brand budget in a name without checking whether it can even survive in organic search? Sounds absurd – but it happens all the time. The biggest branding…
AI Is the Key to Smarter Input – Not Just Faster Output
With no Content Flood. Right now, everyone’s talking about AI and content scaling — as if that’s the cure for broken performance promises. More of the same, just faster and cheaper. It sounds like progress,…