Done wrong, it makes you cry. AI Visibility is one of those topics that feels familiar at first glance – and completely slips away on closer inspection. Anyone who tries to approach it with a… AI Visibility is like cutting an onion.
Inversion of Control At Search Central LIVE in Zurich, Nikola Todorovic brought us back to three simple but uncomfortable questions:“Is it good for users?”“What does good mean?”“How do you measure what’s good?” Basic questions. Frequently… Reverse (Over-) Engineering Is a Hamster Wheel in Reverse
Why we need to stop measuring movement. For twenty years we’ve been optimizing for clicks. We know the game: attract users, build funnels, fill pages, hold attention. Clicks were a proxy – a signal of… Cognitive Offloading: The New AI Search Economy
And Now What?! “We need to become a brand.” – The cliché that passes as the solution for Organic and AI Search.The sentence sounds like strategic insight, but in most cases it’s just a placeholder.… We Need to Become a Brand!
Branding, Sans the Pitfall. Would you invest your brand budget in a name without checking whether it can even survive in organic search? Sounds absurd – but it happens all the time. The biggest branding… Be the Architect, Not the Plumber: Building Brands with Organic Search Strategy
With no Content Flood. Right now, everyone’s talking about AI and content scaling — as if that’s the cure for broken performance promises. More of the same, just faster and cheaper. It sounds like progress,… AI Is the Key to Smarter Input – Not Just Faster Output