About Me
My Approach
For more than 14 years, I’ve worked at the intersection of organic search, growth, and digital product strategy. During this time, I’ve held strategic roles at Mytheresa and AutoScout24 and worked agency-side with a wide range of businesses – from B2B SaaS and e-commerce to large enterprises.
What I’ve learned: sustainable growth doesn’t come from ad spend or cookie-cutter playbooks, but from understanding the real connections – and creating strategies tailored to each unique situation.
Startup or enterprise? Doesn’t matter. Things get exciting when we find approaches that actually work – together.
My Experience & Expertise
My path has taken me through in-house teams, agencies, and strategic roles – giving me the perspective I bring to the table today:
In-house
As Head of SEO at Mytheresa and Senior SEO Manager at AutoScout24, I learned how to build teams, drive projects, and make tech stacks truly usable within large organizations.
Agency
At explido»iProspect and Improove, I worked across a full spectrum of client projects – and learned how to manage even complex setups efficiently.
Strategy
On both agency and company side, I’ve developed global SEO initiatives and digital product strategies – from B2B to e-commerce, from SaaS startups to established enterprises.
A Selection of Projects
B2B
& SaaS
- Personio
- Xentral
- Remberg
E-commerce
& Marketplaces
- Mytheresa
- AutoScout24
- Schäfer Shop
Enterprise
& B2C
- Cofresco
- Red Bull
- Drei
- Amex
- Zurich
What’s always fascinated me
Understanding people. That’s the essence of organic search. It’s about reading, interpreting, and anticipating your audience’s intent.
My SEO career has taken me deep into analysis and process optimization – whether on-page, technical, or off-page. I like untangling structures, spotting patterns, and making things move. But one thing has always proven true: without clear strategy, everything remains fragmented.
Let’s talk.
Organic growth without ad spend isn’t magic – but it does need the right perspective and the right strategy.
If you’re ready to move your projects forward sustainably: let’s talk.
Diverse perspectives
Experience across startups, enterprises, and consulting – I know the dynamics from both sides.
Impact-focused
No theory or buzzwords – only solutions that deliver results in practice.
Open sparring
Honest feedback, critical questions, and collaboration at eye level.
Curious what’s in my portfolio?