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		<title>Golden Times, Not a Gold Rush</title>
		<link>https://mitohnebitte.com/en/golden-times-not-a-gold-rush/</link>
		
		<dc:creator><![CDATA[Thomas Aigner]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 07:30:00 +0000</pubDate>
				<category><![CDATA[Notes On Search]]></category>
		<guid isPermaLink="false">https://mitohnebitte.com/?p=1540</guid>

					<description><![CDATA[Why the Wild West logic doesn’t work for AI Search In conversations around AI search, one sentence keeps coming up again and again:“AI search is like SEO 20 years ago &#8211; the Wild West.” It sounds compelling. But it’s strategically dangerous. Because the comparison explains less than it promises.It romanticizes the past &#8211; and distorts&#8230;&#160;]]></description>
		
		
		
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		<title>AI Visibility is like cutting an onion</title>
		<link>https://mitohnebitte.com/en/ai-visibility-is-like-cutting-an-onion/</link>
		
		<dc:creator><![CDATA[Thomas Aigner]]></dc:creator>
		<pubDate>Wed, 14 Jan 2026 09:52:37 +0000</pubDate>
				<category><![CDATA[Notes On Search]]></category>
		<guid isPermaLink="false">https://mitohnebitte.com/?p=1496</guid>

					<description><![CDATA[Done wrong, it makes you cry AI Visibility is one of those topics that feels familiar at first glance – and completely slips away on closer inspection. Anyone who tries to approach it with a classic SEO mindset – rankings and search volume – will quickly get frustrated. The numbers don’t line up. Volatility feels&#8230;&#160;]]></description>
		
		
		
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		<title>Reverse (Over-) Engineering Is a Hamster Wheel in Reverse</title>
		<link>https://mitohnebitte.com/en/reverse-over-engineering-is-a-hamster-wheel-in-reverse/</link>
		
		<dc:creator><![CDATA[Thomas Aigner]]></dc:creator>
		<pubDate>Fri, 12 Dec 2025 07:21:46 +0000</pubDate>
				<category><![CDATA[Notes On Search]]></category>
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					<description><![CDATA[Inversion of Control At Search Central LIVE in Zurich, Nikola Todorovic brought us back to three simple but uncomfortable questions:“Is it good for users?”“What does good mean?”“How do you measure what’s good?” Basic questions. Frequently ignored. Because the moment a core update rolls out and the graphs twitch, another ritual begins: reverse engineering. We dissect&#8230;&#160;]]></description>
		
		
		
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		<title>Cognitive Offloading: The New AI Search Economy</title>
		<link>https://mitohnebitte.com/en/cognitive-offloading-the-new-ai-search-economy/</link>
		
		<dc:creator><![CDATA[Thomas Aigner]]></dc:creator>
		<pubDate>Sun, 23 Nov 2025 10:33:00 +0000</pubDate>
				<category><![CDATA[Notes On Search]]></category>
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					<description><![CDATA[Why we need to stop measuring movement. For twenty years we’ve been optimizing for clicks. We know the game: attract users, build funnels, fill pages, hold attention. Clicks were a proxy – a signal of movement, often mistaken for value. That movement is collapsing in volume. The ability to create real impact remains. Organic Search&#8230;&#160;]]></description>
		
		
		
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		<title>We Need to Become a Brand!</title>
		<link>https://mitohnebitte.com/en/we-need-to-become-a-brand/</link>
		
		<dc:creator><![CDATA[Thomas Aigner]]></dc:creator>
		<pubDate>Sun, 16 Nov 2025 18:48:41 +0000</pubDate>
				<category><![CDATA[Notes On Search]]></category>
		<guid isPermaLink="false">https://mitohnebitte.com/?p=1349</guid>

					<description><![CDATA[And Now What?! “We need to become a brand.” – The cliché that passes as the solution for Organic and AI Search.The sentence sounds like strategic insight, but in most cases it’s just a placeholder. A collective sedative. Because it leaves out the only question that matters: What does that actually mean – operationally, measurably,&#8230;&#160;]]></description>
		
		
		
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		<title>Be the Architect, Not the Plumber: Building Brands with Organic Search Strategy</title>
		<link>https://mitohnebitte.com/en/be-the-architect-not-the-plumber-building-brands-with-organic-search-strategy/</link>
		
		<dc:creator><![CDATA[Thomas Aigner]]></dc:creator>
		<pubDate>Fri, 31 Oct 2025 21:56:26 +0000</pubDate>
				<category><![CDATA[Notes On Search]]></category>
		<guid isPermaLink="false">https://mitohnebitte.com/?p=1310</guid>

					<description><![CDATA[Branding, Sans the Pitfall. Would you invest your brand budget in a name without checking whether it can even survive in organic search? Sounds absurd – but it happens all the time. The biggest branding mistake: treating organic search as an afterthought. Yet the biggest potential lies right there – at the beginning. A strategic&#8230;&#160;]]></description>
		
		
		
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		<title>AI Is the Key to Smarter Input – Not Just Faster Output</title>
		<link>https://mitohnebitte.com/en/ai-is-the-key-to-smarter-input-not-just-faster-output/</link>
		
		<dc:creator><![CDATA[Thomas Aigner]]></dc:creator>
		<pubDate>Sun, 26 Oct 2025 18:08:27 +0000</pubDate>
				<category><![CDATA[Notes On Search]]></category>
		<guid isPermaLink="false">https://mitohnebitte.com/?p=1258</guid>

					<description><![CDATA[With no Content Flood. Right now, everyone’s talking about AI and content scaling — as if that’s the cure for broken performance promises. More of the same, just faster and cheaper. It sounds like progress, but it’s really old thinking in a new interface. When everyone can do the same thing, the outcome loses its&#8230;&#160;]]></description>
		
		
		
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